Virtual Meeting Strategies , Inc. (“VMS”) is an Inc 500 company that produces corporate meetings. Their mission is to connect people, places, and ideas through meetings, events and interactive media. They help clients reach their most important customers around the world through face to face meetings, like product launches and advisory board meetings, and through virtual options such as audio and web conferences. Headquartered in Indianapolis, the company also has a regional presence in Chicago and New Jersey. They are a great example of the type of successful entrepreneurial company that Indiana is striving to produce.
When first introduced to Milestone, VMS was “struggling to keep up with rapid growth,” says CEO Neal Rothermel. According to Mr. Rothermel, “we were experiencing significant growth in sales and had a real need for service execution, creating a challenging strain on our resources.” At the same time VMS also needed to take their financial reporting systems to the next level in order to produce projections and budgets to help with operational and strategic planning.
Recognizing the problems his business was encountering, Mr. Rothermel knew something needed to be done. According to Mr. Rothermel “problems of success should be treated more proactively than problems of failure. The time to act is when things are going well in order to maximize the value of the enterprise.” This is why the company began to evaluate outside service providers. VMS, according to Mr. Rothermel, believes in outsourcing as an effective and efficient way to handle specialized needs. “We are good at our core competencies and wanted to hire the best at their core competency of financial accounting and management. This helps us do what we do best.”
Looking back, Mr. Rothermel is pleased with the decision he made and would encourage others to take the same actions. “Lots of businesses that are in our position, young and growing, have a need for the next level of financial sophistication. For VMS, Milestone has been a good strategic partner for the long term growth of our business.”
To learn more about Milestone Advisor’s services and ways that Milestone can help you grow your business, contact Donna Dwyer Pitz at 317-581-1820 x704.